Nuriyaa is a clothing brand under the MAFCO group. It aims to offer traditional eastern wear with a combination of modern silhouettes layered on diverse set of fabrics. Nuriya offers aesthetically rich ready-to-wear collection, luxurious formals along with classy semi-formal range, be it stitched or unstitched and a trendy range of bottoms. Each piece is beautifully crafted with utmost detail and craftsmanship using eastern cultural designs resulting in outfits that are unique, effortless and perfect for the modern women to style on any event. Experimenting with one of the best textiles produced in Pakistan, now it is slowly working towards moving to sustainable fabric production and eco-friendly technique.